{"id":5236,"date":"2026-04-23T11:50:57","date_gmt":"2026-04-23T10:50:57","guid":{"rendered":"https:\/\/innocean.es\/?page_id=5236"},"modified":"2026-05-06T14:48:00","modified_gmt":"2026-05-06T13:48:00","slug":"programatica","status":"publish","type":"page","link":"https:\/\/innocean.es\/index.php\/programatica\/","title":{"rendered":"Program\u00e1tica"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5236\" class=\"elementor elementor-5236\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-792bbbb8 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"792bbbb8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6ac02f3b\" data-id=\"6ac02f3b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45db4cf3 elementor-widget elementor-widget-heading\" data-id=\"45db4cf3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-xl\"><b>Program\u00e1tica INNOCEAN<\/b><\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-604c28dd elementor-widget elementor-widget-text-editor\" data-id=\"604c28dd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-20f3ec48\" data-id=\"20f3ec48\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e7946e elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e7946e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-376aa37\" data-id=\"376aa37\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b0a0354 elementor-widget elementor-widget-text-editor\" data-id=\"b0a0354\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4c44a9c\" data-id=\"4c44a9c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9bbd53f elementor-widget elementor-widget-image\" data-id=\"9bbd53f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1718\" height=\"916\" src=\"https:\/\/innocean.es\/wp-content\/uploads\/2026\/04\/PROGRAMATICA-INNOCEAN.png\" class=\"attachment-full size-full\" alt=\"Compra Program\u00e1tica INNOCEAN\" srcset=\"https:\/\/innocean.es\/wp-content\/uploads\/2026\/04\/PROGRAMATICA-INNOCEAN.png 1718w, https:\/\/innocean.es\/wp-content\/uploads\/2026\/04\/PROGRAMATICA-INNOCEAN-300x160.png 300w, https:\/\/innocean.es\/wp-content\/uploads\/2026\/04\/PROGRAMATICA-INNOCEAN-1024x546.png 1024w, https:\/\/innocean.es\/wp-content\/uploads\/2026\/04\/PROGRAMATICA-INNOCEAN-768x409.png 768w, https:\/\/innocean.es\/wp-content\/uploads\/2026\/04\/PROGRAMATICA-INNOCEAN-1536x819.png 1536w\" sizes=\"auto, (max-width: 1718px) 100vw, 1718px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dad7c8f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dad7c8f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9885782\" data-id=\"9885782\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f87b2f3 elementor-widget elementor-widget-text-editor\" data-id=\"f87b2f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span data-olk-copy-source=\"MessageBody\">\u00bfQu\u00e9 es la compra program\u00e1tica<\/span>?<\/h2><div>\u00a0<\/div><div>Es la automatizaci\u00f3n de la compra de inventario publicitario en tiempo real. A diferencia de la compra tradicional, la program\u00e1tica utiliza\u00a0<b>algoritmos y Big Data<\/b>\u00a0para impactar al usuario id\u00f3neo, en el momento preciso y en el contexto m\u00e1s relevante. No compramos espacios, compramos audiencias cualificadas.<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f59e6ca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f59e6ca\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-feb32a3 elementor-hidden-phone elementor-invisible\" data-id=\"feb32a3\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;,&quot;animation_delay&quot;:500}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-262f9fc elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"262f9fc\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0da2ab5 elementor-invisible\" data-id=\"0da2ab5\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;,&quot;animation_mobile&quot;:&quot;none&quot;,&quot;animation_delay&quot;:500}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e25679 elementor-widget elementor-widget-heading\" data-id=\"1e25679\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><br><br>\u201cPermite tener un control completo de tu publicidad\u201d<br><span style=\"white-space: normal; font-size: 34px; font-weight: 500;\">Carlos Alonso, Head of Programmatic INNOCEAN<\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f7d27a elementor-widget elementor-widget-text-editor\" data-id=\"3f7d27a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f22172b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f22172b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c21201\" data-id=\"2c21201\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c63da0 elementor-widget elementor-widget-text-editor\" data-id=\"3c63da0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>\u00a0<\/h2><h2>\u00a0<\/h2><h2><span data-olk-copy-source=\"MessageBody\">Tipos de estrategia program\u00e1tica<\/span><\/h2><div>\u00a0<\/div><div><p class=\"x_MsoNormal\"><span data-olk-copy-source=\"MessageBody\">En Innocean dise\u00f1amos estrategias a medida seg\u00fan los objetivos de cada marca:<\/span><\/p><p class=\"x_MsoNormal\">\u00a0<\/p><ul type=\"disc\"><li class=\"x_MsoNormal\"><b>Prospecting:<\/b>\u00a0Identificamos y alcanzamos a nuevos usuarios con perfiles similares a tus clientes actuales (Lookalike audiences).<\/li><li class=\"x_MsoNormal\"><b>Retargeting:<\/b>\u00a0Impactamos de nuevo a usuarios que ya han interactuado con tu marca para guiarles hacia la conversi\u00f3n final.<\/li><li class=\"x_MsoNormal\"><b>Contextual Targeting:<\/b>\u00a0Situamos tus anuncios en entornos de contenido espec\u00edficos y seguros para la marca (Brand Safety), sin depender exclusivamente de las cookies.<\/li><li class=\"x_MsoNormal\"><b>Geofencing:<\/b>\u00a0Activamos campa\u00f1as basadas en la ubicaci\u00f3n f\u00edsica del usuario en tiempo real para atraer tr\u00e1fico a puntos de venta.<\/li><\/ul><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c8fe73e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c8fe73e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-577a550\" data-id=\"577a550\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0060f0d elementor-widget elementor-widget-text-editor\" data-id=\"0060f0d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>\u00a0<\/h2><h2>\u00a0<\/h2><h2><span data-olk-copy-source=\"MessageBody\">\u00bfC\u00f3mo puede tu negocio beneficiarse de la compra program\u00e1tica?<\/span><\/h2><div>\u00a0<\/div><div><p class=\"x_MsoNormal\"><span data-olk-copy-source=\"MessageBody\">La program\u00e1tica transforma tu inversi\u00f3n publicitaria en resultados tangibles mediante:<\/span><\/p><p class=\"x_MsoNormal\">\u00a0<\/p><ul type=\"disc\"><li class=\"x_MsoNormal\"><b>Eficiencia de costes:<\/b>\u00a0Minimizamos el desperdicio de impresiones al pujar solo por los usuarios que realmente interesan a tu negocio.<\/li><li class=\"x_MsoNormal\"><b>Optimizaci\u00f3n en tiempo real:<\/b>\u00a0Ajustamos las campa\u00f1as segundo a segundo para maximizar el rendimiento y el ROI.<\/li><li class=\"x_MsoNormal\"><b>Alcance omnicanal:<\/b>\u00a0Conectamos con tu audiencia en cualquier dispositivo y formato: Display, V\u00eddeo, Audio digital, Smart TV (CTV) y Exterior digital (DOOH).<\/li><li class=\"x_MsoNormal\"><b>Transparencia y Datos:<\/b>\u00a0Control total sobre d\u00f3nde aparecen tus anuncios y acceso a insights profundos sobre el comportamiento de tus consumidores.<\/li><\/ul><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-51eec0c5 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"51eec0c5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f6aa73e\" data-id=\"5f6aa73e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2397a6c6 elementor-widget elementor-widget-heading\" data-id=\"2397a6c6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Contacta con nosotros <\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-496c7d87 elementor-widget elementor-widget-text-editor\" data-id=\"496c7d87\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6f6a6d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"a6f6a6d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/innocean.es\/#contacto\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-md\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">\u00a1Hablamos!<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-80d2ed2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"80d2ed2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93dc5e3\" data-id=\"93dc5e3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39b7234 elementor-widget elementor-widget-text-editor\" data-id=\"39b7234\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"color: #000000;\"><a style=\"font-family: inherit; font-size: 16px; background-color: #ffffff; color: #000000;\" href=\"https:\/\/innocean.es\/index.php\/servicios\/\">Ver todos los servicios de INNOCEAN<\/a><\/span><\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Program\u00e1tica INNOCEAN \u00bfQu\u00e9 es la compra program\u00e1tica? \u00a0Es la automatizaci\u00f3n de la compra de inventario publicitario en tiempo real. A diferencia de la compra tradicional, la program\u00e1tica utiliza\u00a0algoritmos y Big Data\u00a0para impactar al usuario id\u00f3neo, en el momento preciso y en el contexto m\u00e1s relevante. No compramos espacios, compramos audiencias cualificadas. \u201cPermite tener un control &#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-5236","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/innocean.es\/index.php\/wp-json\/wp\/v2\/pages\/5236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/innocean.es\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/innocean.es\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/innocean.es\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/innocean.es\/index.php\/wp-json\/wp\/v2\/comments?post=5236"}],"version-history":[{"count":16,"href":"https:\/\/innocean.es\/index.php\/wp-json\/wp\/v2\/pages\/5236\/revisions"}],"predecessor-version":[{"id":5426,"href":"https:\/\/innocean.es\/index.php\/wp-json\/wp\/v2\/pages\/5236\/revisions\/5426"}],"wp:attachment":[{"href":"https:\/\/innocean.es\/index.php\/wp-json\/wp\/v2\/media?parent=5236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}